Then we definitely met. A number of lectures, round tables, workshops and evening events attracted over 1200 participants to Portorož. At the closing event, the recipients of the most prestigious awards were announced. The advertising personality of the year was Pavel Vrabec, general director of the media company Pro Plus, and the advertiser of the year 2016 was Zavarovalnica Triglav. The most successful brand of the year was Laško and the Agency of 2016 was the agency Gray.

As always, an excellent congress programme was complemented by an exciting social programme. There is a reason SOF’s parties have a reputation for being the best. We monitored the whole event both in words and in photographs.