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Head & Shoulders, Pantene, Herbal Essences and Aussie introduce innovative sustainable packaging!

6. May 2021

Procter & Gamble hair care brands are joining forces enabling consumers to make sustainable choices and improve their lifestyle habits. Thanks to the innovative refill system, consisting of an aluminium bottle and refill pouch, users no longer have to choose between beautiful hair, a healthy scalp, and the planet’s wealth. New packagings launching across Europe on PG’s haircare brands: Head & Shoulders, Pantene, Herbal Essences, and Aussie that will allow millions of households to reduce plastic consumption by 60%1.

Procter & Gamble Beauty has significantly accelerated the process to reduce virgin plastic usage by 50% in shampoos and conditioners, originally planned for 2030. This target will be achieved by the end of 2021, which, combined with the possibility of reusing packaging, will reduce the use of virgin plastic by over 300,000 tonnes2.

We know this is just the start, yet we believe that “The Good refill system has the power to bring a lot of good to our planet. We want to support consumers in their pursuit of a more ecological household. We are aware that a large number of users of our products are trying to reduce the amount of waste they produce, so we are glad that, as P&G, we can help them to achieve it – said Justyna Ignasiak – Kretowicz, P&G Beauty Communications Director.

Head & Shoulders, Pantene, Herbal Essences, and Aussie products are available from now on in reusable aluminium bottles and refill pouches. The body of the bottle is made of 100% durable aluminium, which can be refilled for over 5 years and is fully recyclable. While refill pouches, made of mono-material PE laminate, were produced with 60%1 less plastic used. On top, the material is fully recyclable3. This eco-transformation is the first step towards responsible beauty that will help consumers make more sustainable choices every day.

Beautiful bottles are also a stylish addition to your bathroom. 4 dedicated packaging designs were created to reflect the special features and character of each brand: Head & Shoulders, Pantene, Herbal Essences, and Aussie.

Head & Shoulders’ main task is to provide scalp care and anti-dandruff protection. However, the brand is also dedicated to sustainability causes. A few years ago a special bottle partially4 made from plastic waste collected from ocean beaches in Europe was launched to the market.

Pantene, the world’s leading brand in the hair care category, through research learned that hair is key to self-esteem and how you feel about yourself. The “Great Hair Day” gives self-confidence and motivates action. That is why Pantene’s mission is to provide innovative products that will enable everyone to obtain desired, healthy, strong hair. The brand also supports social projects promoting all kinds of beauty and actively works for the benefit of local communities.

Herbal Essences’s commitment is to prove that natural ingredients have true power that can be wisely used in hair care. The brand has partnered with the Royal Botanic Gardens, KEW to bring the most valuable discoveries in botanic science to its products. Herbal Essences working together with KEW provides shampoos and conditioners with over 90% natural ingredients that have a real, tangible effect on hair. Brand responsibility also lies in the sustainable sourcing of natural ingredients. Herbal Essences is recognized with PETA Cruelty-Free as its products are not tested on animals.

 Aussie is all about effortlessly beautiful hair, in the spirit of the Australian “slow time”. In addition to composing extremely effective and insanely fragrant masks, conditioners and shampoos, the brand is very engaged in sustainability efforts. It is proven by responsible sourcing of natural ingredients from Australian farmers, PETA Cruelty-Free certificate, or brand’s involvement in efforts to eliminate the effects of bushfires in Australia.

The actions taken by P&G Beauty are rooted in five interconnected guiding principles:

  • quality and performance
  • safety
  • sustainability
  • transparency
  • equality and inclusion

The introduction of the innovative refill system in P&G Hair Care is an illustration of the company’s sustainability commitment. It will enable the 200 million European households to reduce plastic usage and as result 300 million fewer virgin plastic bottles5 will be produced in Europe, saving 10,000 tonnes of virgin plastic each year.



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