{"id":793,"date":"2021-09-27T15:52:55","date_gmt":"2021-09-27T15:52:55","guid":{"rendered":"https:\/\/piardigma.com\/?p=793"},"modified":"2021-11-24T16:00:38","modified_gmt":"2021-11-24T16:00:38","slug":"the-cube-by-velux","status":"publish","type":"post","link":"https:\/\/piardigma.com\/en\/2021\/09\/27\/the-cube-by-velux\/","title":{"rendered":"THE CUBE BY VELUX\u00ae"},"content":{"rendered":"

EXPERIENCE AN ARTISTIC REPRESENTATION OF <\/strong>DAYLIGHT AND FRESH AIR DURING LONDON DESIGN FESTIVAL <\/strong>AT THE CUBE BY VELUX\u00ae<\/strong><\/p>\n

Between 18th<\/sup> and 26th<\/sup> September 2021 London Design Festival will become the home of The Cube by VELUX<\/strong>\u00ae<\/sup><\/strong>, <\/strong>a sanctuary where visitors can unplug, unwind, and let the combination of daylight and fresh air put their mind at ease.<\/p>\n

Positioned at Observation Point<\/strong> on the South Bank and designed by renowned Danish architecture firm, Henning Larsen, The Cube by VELUX<\/strong>\u00ae<\/sup><\/strong> is set to become the perfect pit-stop to experience an \u2018Moment of Calm\u2019 in a busy city \u2013 as it makes up one of the ten key sites of interest at the 2021 London Design Festival, that takes place across the city.<\/p>\n

Eva Ravnborg, Design Director at Henning Larsen, comments:\u00a0\u201cAt Henning Larsen, we share a mutual interest and history with VELUX in that we work with daylight. In Scandinavia, where we\u2019re based, daylight is a resource that we work with very consciously. It is sometimes in abundance, sometimes scarce, but most of all it\u2019s ever-changing! Getting an opportunity to collaborate on The Cube by VELUX has been a perfect opportunity to be playful with daylight and create a special experience for the visitors\u201d. <\/em><\/p>\n

The unique installation \u2013 brought to life by Formroom – will feature a mosaic of VELUX roof windows and play a bespoke soundtrack by Danish musician Kasper Bj\u00f8rke that recreates sounds from nature, such as wind and birdsong – and will allow its visitors to experience the connection with nature that roof windows can bring to a space, during the iconic annual design event. The sound experience at The Cube by VELUX\u00ae is brought to life by audio partner, Bang & Olufsen.<\/p>\n

\"\"<\/p>\n

Musician, Kasper Bj\u00f8rke, comments:\u00a0\u201cFrom producing and DJing with ambient music, I discovered it can create an immensely ethereal atmosphere that allows listeners to transcend and connect with a different state of mind – even in a public space surrounded by others. I hope people visiting the installation will feel the same sense of calm and tranquillity when listening to the music that I felt producing it.\u201d<\/em><\/p>\n

\u00a0<\/em>Mads Kogsgaard Hansen, Senior Global Product Manager for Classics & Product Circularity at Bang & Olufsen comments:\u00a0<\/em>\u201cWe are pleased that Bang & Olufsen speakers and headphones will amplify Kasper\u2019s ethereal music within The Cube. Visitors can get a truly immersive music experience through the Beoplay HX headphones or enjoy the ambient music through eight Beosound Level speakers, which have just been recognized as the first-ever Cradle to Cradle Certified\u00ae speaker in the consumer electronics industry.\u201d<\/em><\/p>\n

Photo: George Kroustallis<\/p>\n","protected":false},"excerpt":{"rendered":"

EXPERIENCE AN ARTISTIC REPRESENTATION OF DAYLIGHT AND FRESH AIR DURING LONDON DESIGN FESTIVAL AT THE CUBE BY VELUX\u00ae Between 18th and 26th September 2021 London…<\/p>\n","protected":false},"author":6,"featured_media":759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[16,122],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-press-release","tag-velux"],"acf":[],"_links":{"self":[{"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":1,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":794,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/posts\/793\/revisions\/794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/media\/759"}],"wp:attachment":[{"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piardigma.com\/en\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}